SMELL Essay- F-R-E-E

The musical "Freecreditreport.com" commercials provide a bit of humor and amusement to an otherwise rather boring subject. The sender, the website freecreditreport.com, wants to get the message of their services and the necessity of using their services to the public. The commercials show what happens if a person does not use freecreditreport.com to monitor their credit scores, while providing absurdidty through the use of hyperbole. The adventures (or misadventures) of the singer appears through several videos, creating a very memorable commercial. These musical commercials use emotions, logic, humor, and pathos to try to persuade the viewer to use the services of the website, or to spread their name.

While the message may advertise "free" credit reports, the company would not be able to continue to thrive without earning money somehow. A short visit to the website shows that "free" can be interrpreted rather loosely. Either way, the commercials seem to be working because the website also claims to be the number one credit report website. The overall message of the commercial is rather simple: go to freecredit report and make sure that one'e credit is all right or they will end up with a bad car or working at a Renaissance fair. In short, going to freecreditreport.com will ensure happiness. People inherently want happiness, and do not want to be a "loser" of society because of something so seemingly trivial.

The emotions of these commercials are mostly used to amuse the viewer while getting their message across. The singer is sarcastically singing about his troubles due to a bad credit score. The viewer may see the consequesnces of not knowing their credit score, and will want to avoid the repercussions. They may laugh because of the absurd images and language. Everyone will remember the song because of the catchy tune and easy to remember words. People will listen to his advice in order to avoid the horrors.The music is always very upbeat to counteract the subject matter. The absurd images of the band playing instruments inside of a tiny, beat up car is rather amusing. They are shown getting laughed at, an event that no one likes, and is always undesirable.

The language of the song is very simple and easy to understand. Songs have to be easy to comprehend if they will effectively get the message across. use of modern language like "cool", "whack" and "phat" appeal to a younger audience, and jsut the kind of people that need to watch their credit score and who could benefit from visisting the website. He remarks that he was too lazy to go visit the website, something that many people can probably relate to, with procrastination being terribly inconvenient sometimes. The singer is sarcastic and seems to be understating the sadness and upset of his situation. The language effectively allows the viewer to understand and want the help from the website.

The logic of this commercial is the same of most of the others- use this product and happiness will ensue. The freecreditreport.com commercials are an original way to get the word out about the website that can help prevent disasters pertaining to cars or jobs. People feel sympathy for someone who can not do something because of a bad credit score, even if it was their own fault for not taking care of it. There are no realy moral decisions here because no matters of life or death are really addressed, but some logic. There is not a lot of room for interpretation, everything is spelled out very clearly for the viewer. These commercials are an amusing way to advertise a website.